SEO and Page Optimization Tools

Basic Page Optimization Strategy:

• Start with one page, the home page or a particular landing page
• Choose one high-competition keyword and one or two low-competition keyword (read about it in How finding the right keywords can build your online sales and look in additional Keyword Resources)
• Include the keywords in the first paragraph of your copy and especially in your Title Tag ( for more information read Writing for the Web), then spread the keywords throughout the page. Be sure to include the keywords in a natural way
• Make sure the copy is is written for the intended (human) audience. Don't try to spam the search engines
• Include keyword(s) in internal links
• Get links from related, external pages and use keywords in the links

Optimization Tools

Google Website Optimizer

Website Optimizer, Google's free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images). Signing up for a Google AdWords Campaign might be necessary, but that is a good thing.

Digital Point Competitor Keyword Tool

KeyCompete is a paid keyword research tool that helps you identify what keywords your competitors use.

Keyword Typo Generator

After spending all that time figuring out which keywords to optimize for, what do you do if your customers can't spell? This free tool lets you calculate all sorts of typos that you might want to optimize for.

SpyFu

Wondering what your competitors are doing that you're not? This paid service lists keywords that competitors rank for or are buying. 

Google

To find out how many websites link to yours, go to Google and type the following into the search box:

link:http://www.yourwebsitename.com