A marketing tool that automates the following-up of customer want/interest lists.

• It creates a database of customer wants and interests
• It automatically matches customer wants and interests against new inventory
• It automatically notifies customers when new inventory matches their wants or interests

In other words, it automates what most dealers do with a handful of their best customers: It 'remembers' their interests, and when new inventory comes along that they might be interested in, it sends them a friendly email, giving them first crack at it.

However, by automating this process, a dealer can do this with hundreds or even thousands of customers, instead of just a few.

The email marketing package includes:

• Customer Want/Interest Lists: allows website visitors to create a want/interest list, add new wants/interests, remove them, etc., using a simple form on your website
• Want/Interest List Matcher: automatically matches customer wants/interests against new inventory
• Automatic Email Notifier: when a match is found, automatically generates an email to that specific customer that includes an image of the matched item, description, price, and a 'Buy Now' button that allows the customer to purchase the item right from the email
• Administrator: allows you to manage the email marketing system: specify how often matching occurs; create want/interest lists for off-line customers (those you meet at shows, for instance), customize the text included in each email, etc.
• Opt In/Opt Out: enables customers to opt-in or opt-out of notification emails
• Plain Text and HTML (graphical) emails, using your pre-existing graphics, such as the logo and design from your website.

Here are a few dealers who use the system:

• www.mysticrarestamps.com See bottom of every page
• www.gradedstamps.com
• www.momenstamps.com

Typically 2 weeks to add to an existing Top Seller II package. Can also be included during the inital Top Seller II installation.

If you don't have a Top Seller II website, the package can be configured to work with most database-driven website systems. Some customization of the interface may be required and the schedule will be determined by the amount of work needed. Call for details.

Other pages related to growing or building an online stamp, coin, or collectible business:

• Automate your marketing
• Increase your profits with one-to-one marketing
• Permission marketing
• Double your sales by doubling your prospects
• Website Measurement and Analytics

Please contact John Almberg, our Managing Partner, if you would like more information, or are interested in this service.

Toll free: 1-888-IDENTRY (1-888-433-6879)