Custom Websites

Price: We build custom websites at the hourly rate of $120/hr. The total cost depends on the complexity of the project. Quality, custom websites typically run from $1,500 for a small site, to $50,000 or more for a large, complicated site. Hosting can be on your or our webserver and runs from $10/mo for low-cost shared hosting to $200-300/mo or more for high-quality dedicated hosting.

Why Custom?

Custom websites are always more expensive than generic, 'shrink-wrapped' websites. So when does it makes sense to go custom?

  • When you are aiming to build the #1 website in your specialty, and price is secondary, as long as you get good value for your money.
  • When you need a website that includes an extensive set of features that are essential to your business, but are not included in standard websites (such as a complicated inventory workflow process.)
  • When you need your website to work the way you and your team work (instead of changing the way you work to meet the 'needs' of a standard website.)
  • When you want a complete, 'turnkey' solution that you can start using immediately, rather than a DIY kit that you have to assemble yourself
  • When you want your website to grow and change as your online business grows and changes.
  • When you want long-term control over your website software, including the ability to host on your own webserver.
  • When you (or your accountant) prefers a higher capital investment with lower monthly expenses, over a lower capital investment with higher monthly expenses.
  • When you want support from a company that has made a long-term commitment to the collectible business. That as been around for 7 years, and will be there when you need help.

Various Methods

A custom website can be created in a number of ways:

  • With 100% new software (what most people think of as a 'custom' website)
  • With a combination of new software and software libraries created by Identry to meet the specific needs of collectible dealers
  • By customizing third-party, open source software, or
  • By customizing the customizable parts of closed-source software
  • By integrating a website with other websites, such as eBay or StampWants, or with other software products, such as Point-of-Sale systems, or inventory management systems.

Identry works with clients to determine the mix of solutions that makes the most sense for them.


A few Identry custom websites:


A moderate-sized custom website typically takes 1-3 months to create. Very large sites can take 6-12 months. The time to deliver your website will be estimated during the estimation process.

Our standard estimate is based on a 4 person development team:

  • Project manager/Programmer
  • Programmer
  • Graphics Designer
  • Network Specialist

Development can be accelerated to meet specific deadlines, by adding additional members to the development team. If you have a specific deadline, be sure to mention it in your initial phone consult.


Other pages related to growing or building an online stamp, coin, or collectible business:

More Info

Please contact John Almberg, our Managing Partner, if you would like more information, or are interested in this service.

Toll free: 1-888-IDENTRY (1-888-433-6879)

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